Online Biotech Advertising

With the growing importance of search engines for the acquisition of targeted traffic, making your site “search-engine-friendly” is an extremely important business strategy. Ion Channel Media Group can help you with the issues outlined below as part of our initial “SEO audit“.

• Title tag: The title is the meta data appearing between the title tags in your source code. The title tells the search engines (SE) and users the topic of your page. The title will appear in the top bar of the browser when the page is loaded and most importantly, in the linked text displayed on the search engine results page (SERP). This will be the first thing the user sees when choosing which link to click in the SERPs, so it should accurately describe your page. Generally, a SE places decreasing importance on terms appearing in the title from left to right. Your most important terms should appear at the left, and the company name at the right. So, for example, a good title might read: Optimizing RNA purification - The Widget Co. A common poor practice is to structure the title as such: The Widget Co. - Optimizing RNA purification. Your main company page should appear first for searches for “The Widget Co.”, so there is no reason to dilute the strength of your title tag by placing “The Widget Co.” in the highly important first third of your title.

  Titles must be unique for each page. If the title are not unique, Google will likely place these pages in their supplemental index which receives far less traffic. You should strive for at least 30-40% uniqueness among your titles.

• Meta-description: In the days of Altavista dominance (mid-to-late 90s), the contents of your meta-description played an important role in your ranking. However, since the meta-description is not actually seen by users when browsing your page, people began stuffing the meta-description tag with unrelated terms in an attempt to boost their ranking in the SERPs. The contents of this tag has now very little to do with your direct ranking, but it does have 2 important consequences that I will now review. First of all, for the same reasons mentioned above regarding the title tag, the meta-description should be unique within each page. Secondly, often the snippet of text displayed below the title in the SERPs is actually the meta-description. If no meta-description is present, content from the page containing the search term is extracted and displayed. This gives one a unique opportunity to control what the user sees in the SERPs, so try to make the description relevant and interesting.
• Javascript: Javascript, Javascript everywhere, but not a drop to index. SE robots are notoriously bad at indexing javascript. This is for good reason, because links can be coded in many different ways, unlike the html standard a tag. The overhead required to recognize the hundreds of nonstandard ways to create javascript links would not be feasible for today’s SE bots that need to index tens of billions of pages. That said, one should avoid javascript for linking purposes at all costs. CSS can be used to create rollover image effects and retain the html standard linking practice. Javascript is useful for many client-side purposes such as tooltips etc… but one should be sure that the markup acted upon by the javascript is well-formed and standards compliant. With todays browsers, there is no excuse for using javascript for your main navigation, since you are essentially blocking the indexing of most of your site.
• Splash pages: Way back in the 90s, it was fashionable to pay a design company thousands of dollars to create a splash page in flash. Splash pages are typically those flash movies that play prior to the sites main content displaying. Don’t do this. First of all, it is annoying. Second of all, search engines don’t index flash content at the moment and your first page, which typically is your highest ranking, will not have indexable key phrases with the exception of your title tag. Finally, you might even be penalized by the search engines since often the implementation of a splash page uses a javascript redirect and might be interpreted as a “sneaky redirect” and could result in the complete removal of your domain from the index.
• Source-ordered content: Source-ordered-content (SOC) is an effective way to display your most important information (content) first, before displaying your navigation, footer, and sidebars in your HTML source. The reason for this is that search engines place greater emphasis on content that appears first in the HTML source. Using cascading style sheets (CSS) can allow you to position your content in any way you wish. This also has important implications for sites running context-targeted ads such as Google Adsense, but that is beyond the scope of this post.
• Linking structure: Link structure refers to the way in which your pages link to each other. Good SEO practice is to arrange them so that the entire site can be crawled by following at most 3-5 links deep from your main page. If your site is particularly large (>5,000 pages), go with 5 links deep as a maximum; if your site is relatively small (< 100 pages), keep this number to 3 at the absolute most. Depending upon the trust placed upon your site, the search engines will only index to a certain depth. You can submit a site map to most of the major search engines, but this does not guarantee that your pages will be indexed. The only way to do so is to have a sensible linking structure (< 100 links on a page; all links within 5 page of index) and the necessary amount of trust to have your pages crawled.
• URL structure: URL is an acronym for Universal Resource Locator. This is the address that uniquely identifies a particular web page. Search engines prefer shorter URLs. Having a few keywords located in the filename and directory name and even domain name can help in SEO, but do not go overboard. One must be especially careful with dynamically generated pages. Dynamically generated pages are pages created with server-side software such as PHP and tend to contain query strings that tell databases what information to extract and display. A query string can contain several key, value pairs. An example of a dynamically generated URL with a query string at the end would be http://www.example.com/category.php?dog=rover&food=alpo&flavor=beef. The fewer key value pairs you use the better. In addition, avoid session IDs altogether. Most search engines won’t go near a URL with a unique session id.

I hope that this overview of good SEO practices for search engine friendliness was helpful. Please consult our life science SEO services to increase your search engine ranking. Our next installment will cover linking strategies. Stay tuned.

Creation of effective creatives for online biotechnology ad campaigns is difficult. In this posting, I will give advice to those of you designing biotechnology creatives for your campaigns. Creatives can come in several formats and some formats are better for certain audiences. Traditional formats include text-based, banner, and content-based:

• Text-based ads. These include contextual ads from large networks (e.g. Google, Yahoo, MSN) as well as basic text links placed by private arrangements. Contextual text links have experienced a surge in popularity following the introduction of them by Overture and their multi-billion dollar commercialization by Google. Reports suggest that they enjoy higher click-through rates than traditional graphic-based banner ads and they are definitely less intrusive than the graphic alternative. That being said, they do not provide the same branding effect of a good graphic-based creative which can include a prominently displayed company logo. While text-based ad units (containing 3 or 4 text links) may have a higher click-through rate, in our experience individual text-links actually experience a significantly reduced click-through rate relative to traditional graphic-based creatives. Text-based ads are good for large networks which need to cater to thousands of advertisers, but for smaller networks with fewer advertisers, graphic ads actually perform better.

  A beneficial effect upon search engine rankings can result from text-based ads. Text-based ads from large contextual networks do not provide such a benefit, since they are delivered primarily by javascript. “Clean” text links which involve a simple anchor tag surrounded by anchor text can go a long way to delivering improvements in search engine rankings. Unfortunately most major ad networks provide links in the form of convoluted javascript or through a redirection script (e.g. http://www.example.com/redirect.asp?url=http://www.yoururl.com) which do not pass any SEO benefit. My company, Ion Channel Media Group, is one of the few biotechnology ad networks to offer clean SEO links which can have huge implications upon your search engine visibility and your bottom-line.

• Graphic-based banners. While this original online advertising medium has received negative reports in the last 5 years related to “banner blindness” and low click-though rates; in the biotechnology sector, we have found that they remain the most effective way of delivering your message as concisely and effectively as possible. This is especially true when the message is delivered in a rich-media format such as Flash or DHTML. For branding purposes, your logo should prominently appear on the left side of the banner. A sequence of animations can be displayed over the rest of the banner, but keep the loop short, no more than 10 seconds. In fact, I would suggest only 2 frames, 5 seconds each in order to capture the scientist’s attention during the short time-frame that they may pay attention to the banner. Animated GIFs do not offer the same rich motion benefits of flash-based banners, but are more accessible and easily viewed by visitors with older browsers and plugins.

  For life science advertising, I have found that banners which display some sort of data in the form of a crystal structure, or dose/response curve perform very well. Even more endemic than with text-based links, banners often do not provide clean links for SEO purposes. Ion Channel Media Group is the only biotechnology advertising network I know of that provides clean links to their clients. In terms of placement, the most effective spot is not surprisingly what is known as the leaderboard position. This position appears at the top of the webpage (above the fold) and has a dimension of 728×90. In this position, one is guaranteed that their banner will be seen immediately upon page loading. Slightly less effective formats include the popular 160×600 wide skyscraper and 320×250 rectangle. Depending on the structure of the page however, some of these formats may actually out-perform the leaderboard. For example, with a short article, it is often effective to place a rectangle in the middle or at the end of the article. You can be sure that as the reader scans the article, their vision will cross these sweet spots. For tabular data such as lists of links, publications etc.. a skyscraper along the left side can be effective (the right side is completely ineffective according to our tests). Button-sized ads with widths between 120 and 180 and heights between 50 and 150, can be an economical way (both monetarily and based on screen real-estate) to provide a good branding effect for several companies on a single page. Our network gives all advertisers a free 180×100 sized button along the left side of the page so that when they aren’t in the rotation for the leaderboard, skyscraper or rectangle spot, they still achieve an effective display rate of 100%.

• Content-based advertising. In my opinion, content-based advertising will be the most important online advertising medium of the future. This will be (and is) especially true for biotechnology and life-science based ad campaigns. First, I will define content-base advertising. It is a creative which provides both a commercial message (the ad part) and useful information (the content part). Providing valuable content is especially important in biotechnology and the life sciences since many visitors are specifically looking for information and content-based advertising provides a way to both deliver your commercial message and satisfy the visitors’ need for current, useful information. Examples of content-based ads in biotechnology may include blog postings about new transfection techniques, a discussion of the most effective fluorophores for confocal microscopy embedded into a portal, or a database of known mutations in a particular gene/organism along with links to purchase constructs.

  Content-based advertising gets around banner blindness and may even have a viral quality in which scientists may email the link to colleagues or post a link to it on their blog. Try to get a scientist to email a banner to a colleague! Scientists are a smart bunch, do not allow an ad to masquerade as content, they will see through that right away. Discuss alternative products/approaches, but do not hesitate to extoll the virtues of your product and be sure to provide a link! Ion Channel Media Group offers free content-based advertising to all their clients. Unfortunately, it is not widely adopted mainly because people do not want to take the time to design the creative. Content-based ads are a lot more work than simply paying a graphics artist $100 to design a flash banner. It will be interesting to see how this medium develops.

I hope this description of traditional ad creatives has been helpful. Do not hesitate to contact us to organize your next biotech ad campaign. We can provide flash banner design, content-based ad services, and search-engine-friendly text or banner links.

The promotion of biotechnology websites is difficult. The difficulty lies in part with the relative lack of resources devoted to biotechnology on the internet as well as the inherent difficulty in convincing others to link to commercial websites. I will review the 10 most effective ways to promote your biotechnology and life science related websites based upon our years of experience with online promotions. The items in this list are in no particular order:

1. Start a blog like this one. Start a blog related to your business. If you manufacture small interfering RNA molecules, blog about the latest developments in RNA interference technology. This will attract links from related blogs which will bring you targeted traffic. You can provide links to your company website and for branding purposes, create the blog as a subdomain for your main website. If your posts are interesting and insightful, this will also establish you as an authority in your particular area.
2. Use direct email to help retain existing visitors (and potential customers) and gain new customers. To retain past visitors you should use the principle of constant contact. Solicit email addresses from your visitors and with a properly written privacy policy, you can then email these subscribers with the latest news about your company. Keep the number of emailings to about 1 per month so that you don’t have huge waves of people unsubscribing or create those who view your company as more of an annoyance than a provider of relevant and interesting content, products and services. To gain new visitors, find companies providing targeted email lists and send periodic newsletters describing new products or services. My company, Ion Channel Media Group provides extremely targeted opt-in email lists for promotion of your life science or biotechnology company.
3. Solicit links from related websites. This is probably the most difficult aspect of website promotion, but it is arguably the most important. Links are the currency that search engines such as google use to value your website. The highest value is given to links from related websites and those with higher “page rank” and fewer links on the particular page. So, links really have two values: one is to generate traffic directly from the link, the second is to increase your position in the search engines. Given the almost monopolistic importance of google in generating traffic, the latter is arguably more important than the former. If your website is purely commercial, you will have difficulty convincing webmasters to agree to add a link to your site. You should offer something of value and the links will come more easily. You can obtain customized content feeds from Ion Channel Media Group to help in generating quality content. This will have the added benefit of attracting so-called “natural links” from sites which find your content interesting. It often helps to offer a reciprocal link on your website. It is often not feasible (i.e. against company policy) to include a link on your main page, so create a separate section entitled “links” or “related content” and you can place the links there.
4. Grass-roots promotion. This really requires a lot of work to do properly. Grass-root promotion involves becoming acquainted with blogs, message groups, and websites which are related to your company’s area of expertise. The best approach is to make targeted postings and blog comments. That is to say, find postings related to your company’s offerings and discretely mention that you can provide a certain product or service to meet the poster’s/readers’ needs. Be respectful of the owner of the blog or message forum and do not make off-topic or excessive postings. Try also to participate in the general discussions so that you become viewed as a valued member and not just a mouthpiece for your company’s products or services. The most valuable social networking site I have found is Orkut. You need an invitation to join, so send me an email if you would like to check it out. I have found the demographics to be excellent, mainly professionals with many high quality biotech forums.
5. Advertise. Find portals related to your company’s expertise which offer advertising space and purchase a banner link to your website. Important issues to consider include the display rate (% of time your banner appears - typically ranges from 10% up to rarely 100%), banner format (i.e. flash, static/animated gif, DHTML etc…), targeting, and of course cost. For cost, you should try to find out the approximate cost in CPM (i.e. cost per 1000 impressions). While you will likely pay a flat rate for 1 month, you should find out the approximate cost in terms of impressions. Rates typically range from $5 per 1000 impressions up to $50 per 1000 impressions. For a comparison, Science magazine charges about $30 per 1000 impressions, but the banners are only broadly targeted. Ion Channel Media Group offers extremely targeted banner advertising at rates well below that of Science Magazine (CPM is usually under $10 CPM).
6. Directories. While directories are less important than they once were, there are many good, old, and established directories that can give your website a significant boost in search engine rankings. I have typically found that directories do not provide a lot of traffic on their own (typically between 1 and 5 visitors per week). An especially important direcory is DMOZ which freely distributes its directory and your link will be picked up by 100s of other websites, though the value of these other links are dubious. More importantly, Google seems to highly value DMOZ links and will give your website a huge boost in ranking with a good link in DMOZ. Biotechnology directories which I have found particularly useful for links include biochemweb.org, Cato.com, sciweb.com, www.biology-online.org and vlib.org which provides a good collection of old-school life science directories.
7. Log analysis. Go through your referral logs and find out which search terms are most popular or most effective in generating page views/conversions. Try to optimize the copy of your website to target these phrases. A good tool for log analysis is Google analytics which can tell you the number of page views for each search term, and goal/conversion tracking which are important estimates of the value of each search term. Google analytics is also a good way to track advertising and linking campaigns for their effectiveness on the bottom line.
8. Conference sponsorship. This can be a great way to reach targeted visitors and customers. If you are a portal-based website, you can act a media sponsor for the conference which provides great exposure in terms of a link on the conference webpage, your logo in the conference brochure, and distribution of materials at the conference. If you do not provide good content, you can pay to be a regular sponsor, but the costs can be prohibitive for smaller companies. I would suggest you find a way to be a media sponsor since the costs are almost nothing (except for printing and mailing your material). Some good companies that accept media sponsors include Select Biosciences, IBC, SRI, and Cambridge.
9. Press releases. If you have an interesting new product or service offered, a finely crafted press release can significantly increase its visibility and even attract attention from the conventional press. We have found that press releases attract a significant amount of highly targeted and valuable traffic. By valuable, I mean that we have found that these readers are more likely to purchase products, inquire about services etc… than general search engine traffic. We use prweb for our press release distribution and for a minimum $80 contribution, we see traffic coming in from google news, yahoo news, and their email wire service emedia. We also see traffic from blog postings and message boards related to our press releases or those of our clients.
10. Solicit blog posts. This is similar (but not identical) to grass roots promotion efforts. Get to know highly respected owners of blogs in your field. Suggest that they write a blog post about a new product or service. Offer them a link to their blog in return. Quite often, a cascade effect will be seen in which a single blog post will lead to several new blog posts from other blogs. Blog traffic can be very high quality depending on the blog and audience. You can search technorati for the most highly influential (linked to) blogs in the blogosphere. There are not too many life science blogs out there, but for any niche there are likely several which you can contact.

This article will focus on email marketing for life science companies, but many of the principles also apply to any properly designed email marketing campaign. My company, Ion Channel Media Group has done hundreds of these campaigns and this post will outline the most important things we have learned during the course of these campaigns.

Email marketing is a cost-effective and direct way for your message to reach your intended audiences. Email marketing is a favourite of online marketers because of its rapid effects upon the bottom line, quickly generating sales and leads. However, email marketing is challenging and is not as simple as putting a webpage online. These difficulties arise from the great variability in the behavior of email clients (email readers such as Outlook, Hotmail etc…) in interpreting HTML. If you don\’t design your HTML email to be read by the largest number of email clients, your message will not be seen by many of your recipients or will appear hopelessly poorly formatted. A second issue arises from increasingly aggressive spam filters which can prevent your message from getting to your intended recipient at all. I will attempt to address these issues in this post, highlighting the important details you must be aware of when preparing your email blast.

Coding Issues:

The first issue you must understand is the concept of headers. Headers are sent with each email and they indicate the format of the email message, the two most common being HTML and plain text. The advantage of plain text emails is that they can be viewed by anyone with an email client. Plain text emails, as their name implies, cannot have embedded hyperlinks, images, typefaces or positioning of elements on the page. HTML emails can have all of these embedded features, but older email clients may have trouble viewing the email or the formatting may not appear as you expect. The best way to maximize the ability of your readers to view your email is to send an multipart email with two version, one plain text and one HTML. To accomplish this, you need to set specific headers at the top of your email which indicate the MIME type (plain text or HTML) of each version. The email client should then seamlessly choose the most appropriate version. Here is an example of this approach:

MIME-Version: 1.0\\r\\n
FROM: Me\\r\\n
Content-Type: multipart/alternative; boundary = –boundary\\r\\n

\\n–boundary\\n
Content-Type: text/html; charset=ISO_8859-1\\r\\n
This is the HTML version

So you can see that the –boundary string separates the two email types and you must set the correct MIME type with the Content-Type directive. The dashes before \’boundary\’ ensures that if the word boundary appears in your message, it won\’t be considered as a separator. The \\r and \\n characters specify carriage returns and new lines respectively and must be present in the header for the header to be parsed correctly.

The next important issue is formatting of your HTML. Now, cascading style sheets (CSS) are commonly used in webpages to control the presentation of your markup (HTML). CSS can be used with HTML emails, but with some important caveats. First of all, you should not link to an external style sheet (.css file) on your server since it will be ignored by most clients. You should do all of your CSS styling inline (within the HTML document). Secondly, many web-based mail readers (e.g. hotmail, yahoo, gmail) will automatically strip off the head section of your HTML email so that it does not interfere with their own page formatting. For this reason, you should put your CSS directives after the head section. An example of the CSS declaration you could use is below:

Most modern email clients should properly interpret any CSS contained with the style tags and apply it to the HTML markup that follows. Another caveat related to CSS is that you should never use CSS positioning to position elements in the email. While browsers do a fairly good job interpreting positioning with CSS, email clients are notoriously bad at this. You should use old-fashioned HTML tables to position and format your HTML. You should be careful not to nest too many tables, since this can also be problematic. Often starting a new table is a better choice than nesting too many table elements.

I have just come across a fantastic resource for CSS support in email clients.

One of the most common mistakes I see made by clients who are new to HTML email is thinking that one can simply attach the relevant images to the email and they will be automatically embedded in the HTML. This is not true, you must host the images on your own server and refer to the absolute URL in the HTML markup:

(e.g. )

When designing the width of the email, be aware that many email clients first show the email in a preview window which only has a width of 300-600 pixels. For this reason, you should try to keep your email as narrow as possible so that it is fully viewable upon first viewing the message in the preview pane. I try to design my campaigns so that the width does not exceed 650 pixels. This provides enough room to include a sensible amount of content, but not so wide as to require extensive sideways scrolling to view the message. There are a number of great templates available which will make your job much easier. One of my favourites is from mailchimp which includes a template for postcard sized emails, 2 column newsletter type emails and the popular single column design. A very good tool for the creation of the header of an email which typically contains the company logo, a title and a slogan is Adobe Photoshop with ImageReady. You can create your header in Photoshop, import the photo into Imageready (bundled with photoshop) and slice the image to your liking.

One very useful tip stems from the behavior of online mail clients (e.g. hotmail, gmail, yahoo) to strip the body and head tags as I mentioned earlier. Many people code the background colour of the email into the body tag and when the body tag is stripped out, naturally your email will no longer have a background. You can deal with this issue by placing a wrapper table with 100% width and your desired background colour. The code would look like this:

Content Issues:

Now, even if you have a perfectly coded HTML email message, if your message gets caught by the spam filter, no one will even see it. Most spam filters rely partly upon Bayesian probability to filter potential spam. What this means is that your HTML email will be compared with other messages the user has previously classified as spam as well as messages not tagged as spam and use a variety of scores to classify your message as either spam or not spam. If you are marketing PDE inhibition assays and one of your standards is sildenafil (viagra), I would suggest using another standard which might not be considered as offensive to the spam filter. Language such as \”click here\”, \”free trial\”, \”limited time\” will also increase your spam score. Other features of spam include all capital text, lots of exclamation points!!!!!!, large red fonts, repetition of text etc… Just look through your spam box and design your content so that you don\’t emulate any of these styles. Most biotech email is technical enough to pass the language sniff test, but careless use of fonts, captial letters, exclamation points etc… can land your message in spambox purgatory. Another interesting feature of spam filters is to regard a message only containing HTML, with no corresponding plain text version to be more likely to be spam. Reduce your \”spam score\” and increase the readability of your email by using a multipart MIME format as discussed above. If you really want to see the inner-workings of a spam filter, review this list of spam criteria used by the popular program spam assassin.

Finally, and perhaps most importantly, even if your message gets past the spam filter and is perfectly formatted for 99% of email clients, unless you have good ad copy and/or targeted recipients, your message won\’t be read or acted upon. Let\’s first deal with ad copy. The most important features of the ad copy are the \”from\” and \”subject\” fields. You need to include your company name (or personal name) in the from field. This is important since it helps reduce your spam score and the mail appears more trustworthy, especially if your company is known and trusted in the field. You can specify it in the headers like so:

From: Ion Channel Media Group\\r\\n

Your subject should not be too long and should be direct and to the point. It should be interesting and prompt the user to click further to read more. You should be sure not to sound too \”salesy\” or your message will be immediately ignored. A good subject might be the following: \”Apoptosis assays which do the work for you\” or \”The purest RNA for RT-PCR is essential\”. You want the person to open the email, so these subjects suggest some benefit to be obtained upon reading the email. Avoid a subject line like “Our RNA purification is the best available” or “Our apoptosis assays will blow you away”. These subject lines are too “salesy” and are too vague to suggest that any concrete information or benefit will be obtained upon opening the email.

Once the person has clicked through to your email, you are still only 10% of the way to making a sale. Your ad copy must be compelling to induce an action such as replying to the mail, signing up for your email list, or visiting your website. You need to highlight the features and benefits of your service or product. Why does Dr. Smith need to buy assay XYZ for her lab? How will her experiments improve? How will data quality improve? Why is assay XYZ better than assay ABC? If you are advertising a service, emphasize the benefits of your service. For example, are the experiments done under GLP conditions? Have you or others published articles in peer reviewed journals comparing your service to the laboratory standard? Do you offer fast turnaround time? Features and benefits, features and benefits, this is what you need to consider when writing your copy. If you are writing for scientists, do not be afraid to get technical and provide references in the email (you should link to the abstract on Pubmed, because the scientist will not likely bother searching for it, unless you’ve done a REALLY good job.

People don’t read emails, they scan emails, so you need to use many bulleted points, columns, strong headings which guide the reader to the most important points you want to get across.

The balance of your success then lies upon how well targeted your recipient list is. If you are marketing phosphatase antibodies to behavioral pharmacologists, you probably won’t get much of a response, but if you have a good targeted list of scientists to work with, you will fare much better. In my experience, this is the most important factor in success, but all the previous ingredients must also be present to have a successful email campaign. You can contact me to arrange a targeted email campaign for your product or service and I promise to include all the ingredients mentioned in this article. We’ve done this hundreds of times, so it is second nature to us now. All the best in advertising … Christian Hesketh.

This is the inaugral first post that all blogs must have. I will aim to describe what I hope to accomplish with this blog, write a little about me, my company, and my opinions on the current state of biotechnology advertising.

My name is Christian Hesketh and I am the CEO and founder of Ion Channel Media Group. Our company was founded in 2004 as a holding company for a portal focusing on ion channels, patch clamp and electrophysiology. We started out providing listings of news, jobs and recent articles related to ion channels. From this platform, we developed a new way to identify new and important research articles using citation analysis. This became our “bread-and-butter” and we expanded our article scoring system into a full-fledged lab registry in which we scored individual scientists based upon publication history. This controversial move established us as the leader in topic-specific science rankings and also established a proactive role in quickly identifying new and exciting publications which had the greatest potential to have the highest impact. We quickly expanded this platform to encompass 40 specific biotechnology topics and this forms the basis for our current information, advertising and promotional offerings.

In this blog I hope to examine the current state of life science advertising as well as to provide useful information about how to best promote your biotechnology company/website in this ever-changing field. I will give away many secrets I have learned because I think that by educating you, you will better understand what Ion Channel Media Group can offer to you to complement your current advertising and promotional campaigns.