Blogs

Tracking campaign effectiveness with Google Analytics

Submitted by Christian Hesketh on Fri, 2009-09-04 14:38

Online advertising is unique because it offers so many opportunities to measure campaign effectiveness. Traditional media-types such as television, radio and print do not provide as many ways to quantitatively measure the effectiveness of your ad-spend. Web analytics refers to the measurement of web-page views and associated variables. Used properly, it can provide very useful information about the quality of traffic coming from different ad campaigns.

Beginner's guide to email marketing

Submitted by Christian Hesketh on Fri, 2009-09-04 14:32

This article will focus on email marketing for life science companies, but many of the principles also apply to any properly designed email marketing campaign. My company, Ion Channel Media Group has done hundreds of these campaigns and this post will outline the most important things we have learned during the course of these campaigns.

10 ways to promote your biotechnology website

Submitted by Christian Hesketh on Fri, 2009-09-04 14:30

The promotion of biotechnology websites is difficult. The difficulty lies in part with the relative lack of resources devoted to biotechnology on the internet as well as the inherent difficulty in convincing others to link to commercial websites. I will review the 10 most effective ways to promote your biotechnology and life science related websites based upon our years of experience with online promotions. The items in this list are in no particular order:

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