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Targeted traffic that converts
We have developed valuable web "real estate" in the form of life science and
biotechnology portals in over 40 specific areas of biotechnology.
Advertising space is available in all 41 of our specialized life science portals.
These portals
attract scientists and businesspeople who work in the particular field and
tend to be motivated buyers. Advertising on our portals will bring you highly
targeted traffic which converts very well into sales and new customers. Our
advertiser retention rate is over 90%, meaning that the vast majority of
companies that advertise with us renew their agreements due to the large
increase in sales they experience. Our advertisers
consistently experience conversion rates
between 5% and 10% which is significantly above the industry average of between
1% and 2% (link).
Advertising Packages
Our ad layout can be seen in the graphic in the left column.
Our basic advertising package includes a button-sized ad (180x100) and a
prominent link in our targeted monthly newsletters which go out to
thousands of scientists. Purchase of a leaderboard ad (728x90), tower (160x600)
or rectangle (300x250) also includes a free button ad in addition to the
link in our monthly newsletter targeted to the portal(s) of your interest.
Low Cost
The cost of our advertising packages for a single portal typically
cost no more than $150 a month (though the cost for some more popular
portals are higher). If you would like to target several portals,
significant discounts are available for multiple portal advertising.
The effective CPM price (cost per 1000 impressions) is approximately
$8 which is much less than Science Magazine ($30) or Biomedcentral ($50)
charges for significantly less targeted traffic.
Both New and Loyal Visitors
While our portals attract a very loyal amount of traffic, we attract significant
new traffic due to our positions in the major search engines. You can be assured
that your banner will be viewed by a constantly rotating group of new traffic.
Steady Growth
Our portals are experiencing a steady growth of traffic and you can be assured that each
month, more and more interested scientists will be viewing your banner and purchasing
your products/services.
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